Reach Commercial Finance, a division of leading professional services organisation Leonard Curtis, has appointed Kelly West to support UK operations.
Kelly has taken up a business development role in the Barlborough office covering the East Midlands, with a remit to meet the region’s ongoing demand for commercial finance expertise at a time where alternative lending solutions are vital for businesses.
She will play a key role in building on Reach’s impressive £230m+ client book and strengthening the commercial finance services offered amongst the accountancy network, SME owners, and lenders in the region.
Reach specialises in asset finance, equity finance, property and development funding, invoice discounting, factoring, term and VAT loans.
Kelly’s experience in business banking and commercial finance has given her a strong knowledge of the financial challenges facing SME businesses. In her new role, Kelly will be responsible for understanding client requirements and reviewing options to find the best solutions to their funding problems. She will also provide an advisory role to Reach’s existing client book, looking at current finance agreements to ensure that they are working in the best interests of the clients and their business.
Kelly commented: “I look forward to working closely with advisors and business owners to effectively support their funding needs as part of a hugely respected professional services organisation with ambitions to grow.”
Richard Pinder, Director at Leonard Curtis said: “Kelly is a great addition to our team in the East Midlands. She is a good communicator as well as having excellent experience and will help us develop our Reach Commercial Finance offering. She joins at a crucial time as we look to support businesses facing continued financial and operational upheaval.”